If you train like a lifter but get coached like a casual, you're going to stay stuck.
In today’s world of swipe workouts, clout-chasing influencers, and cookie-cutter programs, serious lifters are getting left behind. And I’ve had enough of it.
That’s why I chose to work exclusively with a specific group:
Natural and enhanced bodybuilders and hypertrophy-focused lifters in their 20s–30s who are serious about building elite-level physiques.
These are the lifters who show up with purpose. They track their food, log their lifts, crave progression, and actually want to learn, not just sweat. They’re tired of wasting time. Tired of wondering if what they’re doing is actually moving the needle. Tired of coaches who care more about engagement than outcomes.
These are my people.
From General Coach to Focused Specialist: Why I Chose This Path
For the first three years of my coaching career, I worked with just about anyone. Weight loss clients, general fitness goals, lifestyle clients, and even people who just wanted to “tone up.” I gave my best to each one, but deep down, I knew I was holding back on what I was really called to do.
It took time, but eventually, I had to face the truth: I wasn’t fully aligned with my gift, my passion, or my potential. I was saying “yes” to too many things that didn’t fire me up, and that meant I couldn’t go all-in on the lifters who truly matched my vision... the ones who live and breathe this lifestyle, who take pride in training, who want to build something that lasts.
So I made a decision to stop trying to serve everyone and start showing up fully for the lifters I’m most equipped to help.
I said no to comfort, and yes to calling.
No to diluted coaching, and yes to specialization.
No to chasing clout, and yes to chasing results.
Because this is more than a job to me. Coaching serious lifters is what I was built for. It’s where my knowledge, experience, and passion collide. And when I aligned my business with that truth, everything changed. For me, and more importantly, for my clients.
Who I Coach
My clients are gym rats, future competitors, and everyday lifters who want a no-BS approach. They’re not necessarily all stepping on stage, but they train like they could.
They value structure. They respect discipline, and they want a coach who holds them to a higher standard, not just pats them on the back.
Whether they’re enhanced or natural, beginner or intermediate, they all have one thing in common: They’re serious.
No Gimmicks, No Shortcuts. Just Real Coaching
I don’t sell hype. I don’t recycle Instagram workouts. I don’t promise overnight success.
What I offer is:
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Evidence-based hypertrophy programming
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Real accountability and check-ins
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Nutrition that supports growth and sustainability
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Strategic cardio and recovery protocols
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A partnership built on honesty, data, and results
You won’t find one-size-fits-all templates here. Every client gets a system that evolves with their physique, lifestyle, and long-term goals.
This Isn’t for Everyone, And That’s the Point
I know this level of coaching isn’t for everyone. That’s okay. It’s not supposed to be.
Not everyone wants to log every rep, push through progress plateaus, or live by structured nutrition plans. Some people want more flexibility, variety, or simply aren’t ready to commit at the level this requires, and I respect that.
But for the lifters who are ready, mentally, physically, and emotionally, this is the coaching you’ve been looking for. No fluff, no filler, just focused, evidence-based systems designed to bring out your best.
This is the new era of MPM Fitness. Built for the committed. Built for the lifter who’s hungry for more, and built for the version of you that knows you’re capable of something great… but needs a coach to bring it to life.
